Sirius XM narrowly avoided bankruptcy thanks to a last minute financing deal and now the company is looking ahead to the future. That future already looks a little rocky due to slumping new car sales which was an area of new subscriber growth for the satellite radio company. According to a CNet article, this is forcing Sirius XM to look at new initiatives in order to retain and increase subscribers in new areas.
One of those areas is with iPhone and iPod touch users. The article states that during the latest Sirius XM conference call it was announced that the company would launch an iPhone application in June. The application would allow current and new Sirius XM subscribers to access the satellite radio’s programming online through Wi-Fi or 3G access
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